Top 5 Personalization Apps in Turkey Q1 2025: Performance Overview

In the first quarter of 2025, personalization apps in Turkey experienced varied performance trends across the top five applications, as reported by Sensor Tower.

Yandex Browser with Protect saw a notable decline in weekly downloads, starting at approximately 184K and decreasing to around 12K by the end of March. Despite this, the app maintained a strong user base with weekly active users fluctuating between 623K and 823K throughout the quarter.

ThemePro - Widget & Wallpaper had relatively stable weekly revenue, peaking at $177 in late January. Weekly downloads began strong at 53.5K, dipping mid-quarter, but saw recovery towards the end, reaching 31.8K. Active users showed a consistent increase, ultimately reaching 435K.

Zipper Lock Screen Wallpapers experienced a rise in weekly revenue, peaking at $68 in late February, though downloads fluctuated, starting at 38K, dipping, then spiking to 81K in early February. Active users mirrored this trend, peaking at 80K.

Magic Wallpaper: Broken Screen had a challenging quarter in terms of downloads, beginning at 99K but plummeting to just 392 by the end of March. Despite this, active users remained relatively stable, ranging from 116K to 151K.

Pink Cute Hippo Theme experienced a consistent download trend, starting at 13.3K and ending at 11.5K. Active users remained steady, maintaining numbers around 162K throughout the quarter.

These trends highlight the dynamic nature of the personalization app market in Turkey. For more detailed insights and data, visit Sensor Tower.